Let's Go Community Logged Since January 2012

499065
731274.4km

Show your support for zero deaths on Taranaki roads

From 2004 to 2014 there were 119 fatalities and 653 serious injuries on Taranaki roads. No matter if you're walking, riding, jogging or driving,  we all have a responsibility for our own safety and of those around us on Taranaki roads.

Our approach
This campaign aims to encourage people when driving to engage more with their road environment, and consider 'What are you missing?' on the road. It takes into consideration issues of environmental factors such as sun strike and dusk, encouraging people to look a bit harder, expect to see someone out jogging on the rural road, children waiting for the school bus, someone waiting to cross at a pedestrian crossing and be prepared to alter your driving behavior.

The second aim of this campaign is to encourage our walkers, riders, joggers to consider how they interact with the road environment. To consider what they are wearing how visible really are they to other road users. Are they making good decisions?  Would someone driving see them?

This campaign is not about laying blame, rather wanting people to acknowledge that people are human, they do make mistakes and sometimes these can have devastating consequences. Don't miss anything on the road.

Key messages
- Look twice
When you quickly scan the road your brain only picks up what it is expecting to see, take a second look.
- Look and think ahead when driving, if you're about to come into some sun strike, or a section of shading you may not see the child waiting to cross at the pedestrian crossing, the cyclist heading up the hill into the light.
- Be Seen. Be comfortable in bright colours when out walking and riding it could be the difference in being seen or not.
- Share the road, show courtesy and respect to all road users.
- People make mistakes. Even the smallest of mistakes on the road can cost us our life, or someone else's.
- People, especially children, can be unpredictable. Slow down.
- Never assume you have been seen. Make good decisions when crossing the road.

Resources:
Be seen with bright clothing and lights:     
Greater Wellington have done some great research into what are the best bike lights on the market for price, and rating reflective clothing. You can read more here.

You can buy lights and reflective clothing from a number of stores in Taranaki including: Athletes Foot, Mitchell Cycles, Raceway Cycles, Cycle Inn, Frontrunner, Kathmandu, Rebel Sport, The Warehouse and Stitchworx.

If you are a regular commuter by bike, we have high visibility bag covers available at the NPDC Civic Centre on request.   

Look twice:
There has been some great research completed in the UK around how much information a person can pick up at a glance, look twice like a fighter pilot.

Rural Campaign:

Aimed at reaching the Taranaki rural community, a flyer and resources are sent direct to rural addresses in the Taranaki region, highlighting key road safety messages and advice. Contact us for more information.   

School Campaign:

Aimed at reaching Taranaki schools, encouraging children to Be Seen and Make Good Decisions. It involves a range of fun resources for use in the classroom, take home activities, and giveaways which promote the key messages. Contact us for more information.

Christmas Facebook Campaign:

Aimed at reaching a wide range of road users through social media, engaging users with a competition to share the 5  key messages/banners on their page.                               

Be-Seen-FB-Banner-2017.jpg
Cyclist-Look-Twice-FB-Banner2017.jpg
Make-Good-Decisions-FB-Banner2017.jpg
Rural-Runner-FB-Banner2017.jpg
Slow-Down-FB-Banner2017.jpg
                                           
Who is involved?
What are you missing is a collaborative campaign between New Plymouth District Council, New Plymouth Police, Roadsafe Taranaki and New Plymouth Injury Safe and proudly supported by Shell Taranaki.

How can you get involved?
Get in touch with us if you have ideas, feedback, or want to help with promoting road safety messages in our region or District.

Road safety is everyone's business - because we are all road users, whether as passengers in cars, drivers, cyclists, or whanau of children who walk to school and cross the road.  Start up a conversation with friends and family around the importance of these messages.

For any further information on the campaign, please contact  the Let's Go Team, New Plymouth District Council. 06 759 6060,
or email letsgo@npdc.govt.nz